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Airtel Rs. 181 Recharge Pack Offers 3GB Data per Day, Unlimited Calls
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Jio Effect: Airtel Launches Rs 181 Prepaid Recharge Plan Which Offers 3GB Daily Data And 14 Days Validity
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Facebook May Face $1.63 Billion in EU Fine Over Fresh Data Breach: Report
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Xiaomi Redmi 6A, Redmi 6 Now Receiving MIUI 10 Global Stable ROM: How to Download and Install
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New Tesla Chair Must Rein in CEO Musk at Key Moment
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Facebook Security Breach Fallout: 2.2 Billion Users Must Login Again, Say Experts
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Apple iPhone XS Max Charging Issues: The Curious Case of iOS 12 And How an Update May Fix it
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Google Doodle celebrates ophthalmologist Govindappa Venkataswamy on his 100th birth anniversary
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Samsung Galaxy S8, S9 get Android Pie-based Samsung Experience 10 theme
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Facebook could be slapped with $1.63 billion fine by EU over newest data breach
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Trump administration sues California for striking down new net neutrality laws
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Tesla's settlement with US regulators may invite potential lawsuits from investors
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OnePlus 6T teaser shows off edge-to-edge display with in-display fingerprint sensor
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Nokia 5.1 Plus goes on its first sale today on Flipkart starting at 12 pm
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Oppo to launch a new K-series phone with in-display fingerprint sensor on 10 Oct
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WhatsApp may show ads soon, but what about end-to-end encryption?
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Huawei Mate 20 series storage and RAM options listed in detail on TENAA website
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Tencent Announces a Restructuring Plan as Challenges Rise
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Minecraft: Dungeons Announced, Releasing 2019 on PC
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California's Tough Net Neutrality Bill Prompts US Lawsuit
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iPhone XS Charging Issues Reported by Some Users; Older Models Also Seem Impacted
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Elon Musk Escapes the Worst, but Tesla Still Faces a Bumpy Road
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Daredevil, Little Things, Making a Murderer, and More on Netflix in October 2018
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Tesla's SEC Deal Provides Ammunition for US Probe, Investor Lawsuits
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Musk Escapes the Worst, but Tesla Still Faces a Bumpy Road
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Dark Phoenix, Alita: Battle Angel, Gambit Get New Release Dates, Deadpool 2 to Re-Release
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Microsoft Surface Pro 6, Surface Laptop 2 Leak Tips Specifications and Price Ahead of Launch
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Google CEO Visits US Congress to Combat Charges of Bias Against Conservatives
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Amazon Great Indian Festival Sale 2018: Everything You Can Expect
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Deciphering The Curious Case of The Apple iPhone XS Max Charging Issues
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Microsoft 'Robot OS' Coming For Windows 10
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Trump Govt Sues After California Enacts ‘Toughest’ Net Neutrality Law Yet
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Facebook Wins Court Battle Over Law Enforcement Access to Encrypted Phone Calls
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Did The Facebook Hackers Learn Their Tricks From YouTube Videos?
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Facebook Faces $1.63 Billion in EU Fine Over Fresh Data Breach
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Nokia 5.1 First Sale on Flipkart at 12 pm: Price, Specifications And More
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Elon Musk to Resign as Chair of Tesla Board but Remain CEO
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Flipkart Big Billion Days Sale 2018 Next Week: Everything You Can Expect
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Google's Android Fragmentation Problem Persists as Android 9 is Yet to Make Its Mark
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Nokia 5.1 Plus Set to Go on Sale for the First Time in India Today: Price, Launch Offers, Specifications
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OnePlus 3, OnePlus 3T Receive OxygenOS 5.0.6 With September Android Security Patch
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Microsoft Robot OS With Machine Learning, Internet of Things Integration Coming to Windows 10
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US Judge Rules Against Qualcomm's Appeal to Ban iPhone Imports in US
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Android Pie Still Absent from Android Distribution Chart, Nougat Retains Leadership But With Slight Dip
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Apple Store Robbery: 17 Charged With Theft of $1 Million
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Nokia 7.1 Plus Now Apparently Reaches TENAA With Key Specifications, Images
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With Data Breach of 50 Million Users, What's Next for Facebook?
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Facebook Data Breach: Senator Urges for US Congress to Take Action
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BSNL Rs. 18 Recharge Debuts With Unlimited Data, Calling for 2 Days to Take on Jio
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Xiaomi Redmi Note 6 Pro vs Redmi Note 5 Pro: What’s New and Different?
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Xiaomi Redmi Y2 Now Receiving MIUI 10.0.4 With Improved Portrait Mode
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Google May Pay Apple $9 Billion to Remain Default Search Engine on iPhones
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Wear OS 2.1 With Enhanced Google Fit Integration, Improved Google Assistant Now Starts Rolling Out
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OnePlus 6T Lab Community Review Programme Announced; In-Display Fingerprint Scanner Teased Again
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Elon Musk Said to Be Open to Settling SEC Lawsuit But Ready to Fight
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Facebook Said to Have Won Legal Battle in US Against Wiretapping of Messenger Calls
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Google CEO Sundar Pichai Accepts Invitation to Meet Donald Trump, White House Says
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Alibaba Cloud Launches Second Data Centre in India
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Elon Musk Refused to Give Up Tesla Chairman Role to Settle SEC Lawsuit: Report
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Facebook Says Up to 50 Million Accounts Breached by Hackers
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All Pokemon Game Data Was Nearly Lost in a Computer Crash: Junichi Masuda
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Pokemon Let's Go Pikachu and Eevee for Nintendo Switch Don't Use Motion Controls in Handheld Mode: Nintendo
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The regional gap in AI adoption
To better understand how artificial intelligence (AI) is being adopted differently by nations around the world, we sat down with Virtusa's Executive Vice President of Global Digital Solutions, Frank Palermo.
- We've also highlighted the best AI platforms for business
1. Is there much disparity between different global regions’ approaches to robotics, artificial intelligence and autonomous vehicles or, indeed, their policies on these technologies?
As AI takes a more prevalent role in our society, the issue of ethics and governance has become critical, and policymakers around the globe have a collective responsibility to be forward thinking when deciding how best to regulate it. It is imperative that AI is managed in a way that allows the technology to reach its full potential, while ensuring it doesn’t have a negative impact on humans and society.
The US has historically left technology companies relatively unimpeded by government oversight or stringent regulation, with the market dominance of the FAANG companies (Facebook, Apple, Amazon, Netflix and Alphabet's Google) serving as a perfect example of this. While China has taken almost the opposite approach, with the Chinese government having a more ‘hands-on’ role, specifically mentioning AI in their ‘grand vision’ for the country, this has somehow still resulted in a similar ecosystem of tech giants, namely the BAT companies (Baidu, Alibaba and Tencent). Like America’s FAANGs, China’s BATs have established their own AI-dedicated labs, with Baidu in particular investing 15% of its revenue in R&D in AI related research.
Elsewhere, Europe has a growing AI industry presence, inviting considerable attention from European regulators, though there is currently no overarching legislative approach towards AI in the region. Additionally, in the Middle East, attitudes towards AI are fairly liberal. For example, Saudi Arabia grabbed international headlines for granting citizenshipto Sophia (the AI robot) and the Prime Minister of the UAE and Ruler of Dubai launched the UAE Artificial Intelligence Strategy 2031 – aiming to enhance sectors like education, transportation, energy and space to achieve 100% reliance on AI for government services and data analysis by 2031.
2. Can you comment on the investment environments in these different regions?
With the global business value derived from AI projected to total $1.2 trillion in 2018, it stands to reason that global investments in the technology continue to skyrocket.
China is aggressively investing in AI, with the country’s AI startups benefitting from government support as state agencies are directing capital to these companies. One such beneficiary, facial recognition startup Megvii, received a $460 million investment from a Chinese government-backed venture capital fund.
3. What is your view on mature and emerging technologies within the AI sphere?
The field of AI is rapidly maturing due to the availability of data, data storage and compute power that is now readily available through cloud and API services. The technology has moved from simple back-office automation, revolutionising the way businesses interact with their customers.
Voice-enabled digital assistants are a great example of this, having quickly become a staple in the consumer and home market. Expect to see more companies adopt virtual assistants to support people in their use of technology in the workplace, with the assistants developing more human characteristics in the future, and better interpreting context and meaning.
The world of robotics is also changing, with robots becoming more sophisticated, mobile, collaborative and human friendly. This improved level of maturity has caused rapid expansion of robots into industries beyond manufacturing, including healthcare, service industries and transportation. Robotics were initially focused on improving efficiency and enabling greater productivity but now, the technology is beginning to address other global concerns such as skills shortages, workplace safety, and keeping up with the accelerating pace of business.
4. What are some of the areas causing uncertainty within AI? Anything, perhaps, controversial?
There are many areas of uncertainty and controversy with regard to AI, with some even proving to be deadly.
For example, if AI accidentally kills a human being, who is responsible? Last year, Tesla reported its first Autopilot fatality when its sensors did not detect the white side of a tractor trailer against a brightly lit sky. A controversial debate immediately surfaced on whether Tesla had to be held responsible for this. Similarly, there are concerns on how we can control the weaponising of AI. The United Nations recently discussed the use of autonomous weapons and the possibility to institute an international ban on “killer robots.”
There are also many questions surrounding how can we control AI from being unleashed in cyber-attacks. Last year, two data scientists from security firm ZeroFOX conducted an experiment to see who was better at getting Twitter users to click on malicious links: humans or artificial intelligence. The researchers taught an AI to study the behaviour of social network users, and then design and implement its own phishing bait. In tests, the artificial hacker was substantially better than its human competitors, composing and distributing more phishing tweets than humans, and with a substantially better conversion rate.
These uses of AI and many others need to be carefully considered and regulated to protect humans and society from harm. To accomplish this, organisations must come together to discuss the proper governance and ethics mechanisms that must be implemented to minimise the risks of AI, while harnessing the full potential of this technology.
5. Finally, what will be the ultimate effect of AI?
AI-powered technology such as robotics and machine learning has already improved productivity and enhanced the economies of many nations, and will continue to do so. Future advancements will certainly have an even greater effect on some classes of jobs, though it is important to bear in mind that apocalyptic predictions of robot overlords are hyperbolic, and AI will also create jobs and roles we have not yet fully envisioned. Ultimately, AI is about improving human performance and intelligence, not replacing it.
AI will be the battlefield of the future, with the successful deployment of the tech influencing how countries compete, shifting the balance of power in both the global economy and international relations. Countries that master AI first will have a crucial strategic advantage in writing the rules for the next global order. That’s why investing in AI is becoming a major initiative for both emerging and well-established economies.
Frank Palermo is Executive Vice President – Global Digital Solutions at Virtusa
- Also check out how to successfully implement an AI system
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What is the IoT? Everything you need to know
What is the IoT?
The world around us is getting smarter and more connected as technology becomes a common sight in many areas.
Digital devices are not just in our pockets or our offices, but increasingly in our homes, buildings, and many places and cities. Helping collect, analyse and monitor data and information about their surroundings, these devices are able to communicate with each other through the ‘Internet of Things’.
Often shortened to the IoT, this worldwide, interconnected network allows devices to talk to each other and to us, delivering reams of data through smarter processes that will greatly increase the quality of life around the world.
The Internet of Things is predicted to revolutionise the way in which we live our lives, with many industry experts tipping it to have the biggest technological impact since cloud computing, as more data than ever before can be collected, stored and analysed.
Many consumers are already enjoying the benefits of the IoT, as popular products such as the Amazon Echo smart speaker and the Nest thermostat from Google becoming common sights in homes around the world.
But the wider world can also benefit from the IoT, with businesses being able to streamline previously complex and data-hungry processes through improved automation, freeing up employees for other tasks.
Public sector organisations such as hospitals can also use sensors to monitor patients more effectively, and local governments can monitor pollution, traffic levels, weather data, and much much more.
The IoT is growing fast, and is set to affect more and more areas of our lives in the years to come, resulting in a smart world that previously was only imaginable in science fiction.
IoT - the latest news and views
27/09 - "Most sophisticated" Torii botnet targeting IoT devices - The newly discovered malware strain is building the most sophisticated botnet ever seen...
21/09 - Privacy in the age of IoT: the future’s connected for VPN - Many have asked: do ‘normal people’ actually care about online privacy and VPNs? Yes, they do...
20/09 - How can the IoT transform the sports business? - Sports venues are getting a much needed upgrade from IoT technology...
19/09 - IoT malware grew significantly during the first half of 2018 - New research from Kaspersky Lab reveals how cybercriminals are targeting IoT devices...
06/08 - Why IBM is pushing to be the driving force in the IoT - The IoT and IBM could prove to be a match made in heaven...
03/08 - Qualcomm reveals major IoT push - Chipmaker unveils its plans to help power the global IoT..
18/07 - Vodafone expands IoT range for businesses - New surveillance and energy management tools bring IoT to more companies across the UK...
17/07 - Microsoft and GE team up for major IoT launch - Partnership will see major expansion of Industrial IoT from Azure and GE Digital...
13/06 - Vodafone: 5G smartphone uncertainty means focus on core network and IoT - Vodafone UK CTO says 5G will be a gamechanger, but smartphone innovation in the 4G era won't be matched...
04/06 - Vodafone and Deutsche Telekom test NB-IoT roaming - Two operators claim trial is massive step forward for cross-border IoT...
01/06 - LPWAN is the final piece in the mobile IoT puzzle - Vodafone's IoT business is focusing on services and partnerships rather than technology...
31/05 - GSMA: Mobile operators must change to grab $1.1tn IoT market - GSMA warns that just 5 per cent of IoT revenue will be found in connectivity, so mobile operators need to evolve...
17/05 - Mobile IoT networks to be a 'core component' of 5G - GSMA says NB-IoT and LTE-M deployments are paving the way for massive IoT powered by 5G...
08/05 - Nokia snaps up SpaceTime Insights to boost IoT drive - SpaceTime Insights acquisition allows Nokia to expand IoT work...
24/04 - Telcos exploring mixed approaches to IoT - Communications providers see the potential in IoT but are taking multiple paths, Ericsson report says...
23/03 - Operator partnerships could be the key to IoT success - O2 says it wants to do more than just dish out SIMs and connectivity...
22/03 - IoT security spend to reach £1bn in 2018 - Gartner figures suggests increased awareness of threats is boosting spend...
07/03 - New internet of things security code aims to stamp out Mirai and other threats - The government is taking action on IoT security...
22/12 - Why 2018 could be a decisive year for IoT - Major report highlights struggle between competing technologies over the next year...
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iPhone XS and iPhone XS Max reportedly hit with a charging bug
The brand new iPhone XS and iPhone XS Max handsets have only been in customers' hands for a week, but already a problem has emerged – namely that some models don't start charging when plugged into the mains if the screen is off when they're connected.
At the moment the issue is only anecdotal, but based on forum posts and YouTube videos it seems to be genuine, even if the scale of the problem isn't clear yet. We've tested charging behavior on our own iPhone XS in the TechRadar office and it works fine, so this isn't something that's affecting every handset out there.
Some users report it's phone inactivity that causes the charging cable not to be recognized, rather than the screen being off. In just about every case we've seen, charging carries on normally as soon as the phone gets unlocked or is interacted with.
It's a bug's life
Considering charging is only disabled under certain conditions, it seems that this is likely to be a software issue that Apple could fix with a quick iOS update, rather than having to recall millions of iPhones only days after the first batch got sent out. As yet Apple hasn't commented on the issue, but we'll post its response here if one arrives.
One possibility is that the bug is related to the restrictions Apple has placed around USB access to the iPhone with iOS 12. They're designed to make it more difficult to extract data from the device when the screen is locked, but it might have interfered with charging too.
For now though that's just speculation – we'll have to wait and see what the Apple engineers say when they've taken a look at the issue. Considering iOS 11 had its fair share of bugs, including autocorrect problems and unresponsive screens, Apple will want to get this one fixed as quickly as it can.
Via MacRumors
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Tesla's troubles don't end with SEC settlement and Musk's removal as chairman
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Android Pie 9.0 yet to show up on Google's official Android distribution stats
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Facebook, Twitter to Help Election Commission Check Fake News, Targeted Communication to Voters During Polls
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Google launches “Abtal Al Internet” initiative to teach children online safety habits
Aiming to encourage children to be confident online explorers while avoiding potential cybersecurity pitfalls, Google has launched “Abtal Al Internet” (Internet Heroes) initiative in Arabic, a free online platform full of learning resources and interactive activities on online safety for kids, parents and educators. This move seems in line with Google’s Be Internet Awesome initiative launched last year.
Children now access the internet at very young ages and are vulnerable to online predators and scams whether it be on social media or online games. To that effort, Abtal Al Internet is designed to teach kids the fundamentals of digital citizenship and safety and help them confidently navigate the online world by being smart, alert, strong, kind and brave.
Also part of the online learning program is an online adventure, A’lam al Internet (Interland), that allows kids to develop good digital habits such as not sharing information online to those they don’t trust, building strong passwords, staying away from fake profiles and phishing scams, being kind to others online and reporting inappropriate content.
According to Google’s survey, majority of teachers in the Arab world believe that online safety should be part of curriculum and have reportedly witnessed concerning online incidents. To that end, Abtal Al Internet aims to provide guidance for educators and parents to teach kids about digital safety in homes as well as classrooms through videos, activities and more.
The program has been developed in collaboration with online safety experts including Family Online Safety Institute, the Internet Keep Safe Coalition and ConnectSafely. It can be accessed here: g.co/abtalinternet
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Ryder Cup live stream: how to watch Sunday's USA vs Europe singles golf wherever you are
And so it begins! If Sunday at the 2018 Ryder Cup is anywhere near as exciting as the first two days, then you're in a for a real treat today. It's time for the Day 3 Singles and we'll tell you how to live stream the Ryder Cup finale no matter where you live - it's even FREE to live stream if you're in the US.
It's surely Europe's for the taking? Four points up going into the Sunday of a Ryder Cup certainly suggests that, but the US team will inevitably have been watching videos of Brookline and Medinah on repeat for inspiration for an unlikely turn around.
Sunday sees every player of each team play in singles matchplay golf. That means there are 12 points in total to play for - more than enough for the USA to overturn the deficit. Justin Thomas and Rory McIlroy go out first at 12.05am local time (11.05am BST, 6.05am ET, 3.05am PT), with Bryson DeChambeau vs Alex Noren finishing things off. Leading the European troops at Le Golf National is Thomas Bjørn, desperate to wrestle back the Ryder Cup. But opposition captain Kim Furyk has no shortage of talent at his disposal to stop him.
Find out who will come out on top in 2018 by following the instructions below and tuning into a 2018 Ryder Cup live stream from wherever you find yourself in the world without paying a penny.
Watch all the singles games at RyderCup.com for FREE
Great news for golf fans in North America and Canada – the Ryder Cup's official site will be showing all the action for free. There may be some late nights/early mornings involved for US viewers to catch the action from France, but tuning in online should be a breeze wherever you are.
Live stream the Ryder Cup Day 3 from anywhere
How to watch the 2018 Ryder Cup: UK stream
Alternative ways to watch Ryder Cup golf in the US
There are number of options for watching the 2018 Ryder Cup golf if you're stateside:
- That live stream at RyderCup.com is the obvious way. Although you'll be limited to what the website wants to show you and we doubt the coverage will have the sheen and depth of most dedicated broadcasters.
- If you're at home and have cable, then NBC is the official broadcaster. The network will be splitting coverage between its main sports channels and it's specialist station, the Golf Channel, which is available from most cable providers. NBC has promised 220 hours of coverage to get right under the Ryder Cup bonnet this year.
- If you're outside the US this weekend but want to access one of the above options, then you can use a VPN service to effectively transport your computer, phone or tablet's IP back to a US location.
Sunday's Ryder Cup singles schedule:
Rory McIlroy vs Justin Thomas starts at 12.05pm local time (11.05am BST, 6.05am ET, 3.05am PT)
Paul Casey v Brooks Koepka starts at 12.17pm local time
Justin Rose v Webb Simpson starts at 12.29pm local time
Jon Rahm vs Tiger Woods starts at 12.41pm local time
Tommy Fleetwood vs Tony Finau starts at 12.53pm local time
Ian Poulter vs Dustin Johnson starts at 1.05pm local time
Thorbjorn Olesen vs Jordan Spieth starts at 1.17pm local time
Sergio Garcia vs Rickie Fowler starts at 1.29pm local time
Francesco Molinari vs Phil Mickelson starts at 1.41pm local time
Tyrrell Hatton vs Patrick Reed starts at 1.53pm local time
Henrik Stenson vs Bubba Watson starts at 2.05pm local time
Alex Noren vs Bryson DeChambeau starts at 2.17pm local time (1.17pm BST, 8.05am ET, 5.05am PT)
Europe team for the 2018 Ryder Cup
- Paul Casey
- Tommy Fleetwood
- Sergio Garcia
- Tyrell Hatton
- Rory McIlroy
- Francesco Molinari
- Alex Noren
- Thorbjørn Olesen
- Ian Poulter
- Jon Rahm
- Justin Rose
- Henrik Stenson
US team for the 2018 Ryder Cup
- Bryson Dechambeau
- Tony Finau
- Ricky Fowler
- Dustin Johnson
- Brooks Koepka
- Phil Mickelson
- Patrick Reed
- Webb Simpson
- Jordan Spieth
- Justin Thomas
- Bubba Watson
- Tiger Woods
Image courtesy of RyderCup.com
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'How to hack Facebook' tutorials continue to proliferate YouTube following breach
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Obama urges companies to engage with governments to avoid the Facebook fate
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20 ways to promote your website
We’re all familiar with the term ‘one hit wonder’, and many artists or groups have had huge success with a single song, then subsequently nosedived into commercial oblivion with their following tracks.
The lifecycle of a website can be disturbingly similar, at least to a point. There’s a kind of gravitational force which acts on all websites, pulling them down the search engine rankings as they’re replaced with newer, fresher, more successfully promoted sites.
If you want to defy this natural force, you’ll need a promotional plan, many clever tricks, and a concerted effort from your web development team. With that in mind, here’s a list of 20 ways in which you can promote your website, and keep it as visible as possible.
- We’ve chosen the best web hosting services right here
1. Be SEO smart
Most of the time, your website will be found via a search engine, and the vast majority of folks out there are using Google for search duties. And where your site is placed in terms of the rankings in any given search is heavily influenced by how Google matches the words and phrases that people are using to search.
Consider altering the site’s content to include popular phrases that people are searching for, and find the magic words that you need using the Google AdWord keyword planner. This process – although there’s a lot more to it – is known as SEO, which stands for Search Engine Optimization.
2. Get reciprocal
The more links that external websites have to your site, and the more links you make to them, will be seen by search engines as a good reason to elevate your importance as a web location.
Therefore if you have commercial relationships, you can strengthen those by exchanging links and building a flow of traffic between your mutual sites. This is especially useful if you are part of a bigger conglomerate, where the group site can link to all the subsidiaries without the need for permissions.
3. Facebook ads
If you want to sell door-to-door, then you need to turn up when people are at home, and the web equivalent of this is catching them on social media. Despite some recent flattening of growth, many millions of people still use Facebook, and this platform has the advantage that you can target users of a specific age or gender, those with certain interests, or those who follow particular brands or celebrities.
4. Connect with influencers
Perhaps you can’t get an A-list star to blog about your products or services, but maybe you could find a blogger who has a dedicated following that they can influence.
Compared with celebrity endorsements, the costs will be minimal, and some might even cover a product for a free sample if asked.
5. Go beyond Google
Google may be the search giant of the world, but not everyone uses it. For example, in China, more surfers use Baidu. Submitting to all those other search engines aside from Google and Bing is a worthwhile exercise, especially if you do business in locations outside of the US and Europe.
Instead of submitting to each engine in turn, use a tool like Submit Express to hit a large number in a single operation.
6. Use YouTube
The right video on YouTube can rapidly attract tens of thousands of views, and can subsequently generate links in Facebook and Twitter. Even if it’s just a recording of a seminar speech or something made to promote a new product line, it’s all worth placing on YouTube to create interest and attract visitors to your website.
7. Be adaptable
Tracking and analyzing information from your website will tell you where visitors typically enter, and the pages they most often access. You can then concentrate on enhancing the more popular areas of your site – and deprioritize the sections which see less traffic – and that should hopefully see your visitor count grow. Not only that, but those who do visit will be more likely to come back, elevating your status with search engines.
8. Use Reddit
Modestly labelled as the ‘front page of the internet’, any news story or press release from your company should be put on here, with links to bring people back to your site.
However, be advised that Reddit users can take a dislike to anything perceived as overtly corporate, so be careful about how you position content and interact with the denizens of the site.
9. Be a community player
As a representative for your business, you might want to join appropriate Facebook and Google+ groups, so that you can tap into what they’re thinking, and how they react to product launches and promotions.
10. Be professional
If you post images on your website or social media, then make sure they’re really good quality ones, and even consider having them link to the full resolution original.
The same goes for video footage. Avoid portrait recordings made by a phone with no image stabilization, at the very least.
11. Answer questions
People love online experts who can answer questions, so be one of them. There are numerous question-and-answer forums run by the likes of Quora, Yahoo, and so on, which are all free to join.
You might also consider adding a question page to your site. You could then take the best answers, and use them to construct a FAQ (Frequently Asked Questions).
12. Create infographics
Infographics are those charts which you see here and there about the web, which graphically illustrate an interesting trend or the breakdown of a market by percentages. Making one that relates to your business, or the market that it operates in, and then distributing this infographic is an excellent way to get visitors.
13. Incorporate a blog
This is a method that both Google and Microsoft (and many others) employ, where they have senior staff blog about new or interesting products that they’re working on.
Visitors react better to people than corporate entities, and personalizing product development, in particular, can be highly influential. Often this is a much better way to release company news, rather than an official press release.
14. Use Google My Business
This is most useful if you run a local business where customers can physically come to your office or store to collect products, or engage in personal interaction. The Google My Business tool allows your company to appear on a Google Map search so that you can be found easily by anyone looking for you.
A nifty added benefit of being on here is that if your company name is searched via Google, the result returned will also bring up a map showing where you are.
15. Get a webmaster account
Most search engines have special accounts for those who run websites, and once you have this connection with them, you can use it to interact with the company about how you might improve your search ranking.
A Google account, for example, is an excellent way to make sure that the site is indexed correctly, and isn’t being ignored for some spurious reason.
16. Use email marketing
A timely reminder to previous customers or a nudge to potentially new ones is an effective way to stimulate web traffic. It’s also a great idea to include links to new and interesting content within the marketing email, stimulating the recipient to visit.
Just make sure that those who get the emails have a means to decline receiving any further messages, or you’ll get a reputation as a spammer.
17. Cross-marketing
Once you have a web presence up and running, make sure that the web address is clearly visible on all stationery, printed promotional materials, giveaway pens, T-shirts or other merchandize.
The more places that your web address is visible, the greater the chances that new folks will see the URL and decide to visit.
18. Have an email signature
All company emails should have a branded signature, and in that information, a link to the website should be included. By doing this, you ensure that any email which is forwarded to another person will include the link, and allow the recipient to click through to your site with the minimum of effort.
19. Invest in search engines
Search engine marketing allows you to promote the position you will appear at on a search, and those links that are present on the first page of results will get the majority of traffic for any given keyword.
Paying for a sponsored link enables this to happen, assuming you pay more than your competitors for each link that is clicked. Depending on the keyword, each click might cost you very little or a good bit more, but the fact that most large companies use this method demonstrates that it’s an effective marketing strategy.
20. Use Wikipedia
Most companies have a Wikipedia page, and those that don’t need to make one.
Not only is this a good place to chart the growth of the firm and how it compares to competitors, but it can also provide a good linkage to the main website that anyone researching a subject related to your business might run into.
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Intel, ESL and the future of esports in the UK
Last week, over 300 leading figures from sports, technology and esports attended the biggest esports business conference in Europe: ESI London. During the two-day conference, the esports industry’s best and brightest took part in discussions and debates surrounding the most pressing issues facing their field.
The primary focus: what does the future hold for the thriving esports industry? An economy which, according to Newszoo’s 2018 Global Esports Market Report, is expected to be worth almost one billion dollars in the coming year. That’s a year-on-year increase of a whopping 38%.
We caught up with Intel’s UK gaming & esports lead Scott Gillingham, ESL COO Rob Black and ESL’s UK managing director James Dean at EGX 2018 to chat about where they see esports heading in the next few years and why the UK has fallen behind the rest of the world.
A brief history of esports
Esports (or electronic sports) are professional, organized video games competitions. In other words, people play videogames against one another competitively, often for large sums of money and prestige.
While the assumption is that esports are only a recent phenomenon, in reality the first esports competition was held back in 1972, when Stamford University students competed in a Spacewar tournament. But, while the quiet rumbling of future craze were present, the 80s focused more on beating high scores and enjoying videogames as entertainment rather than something you could make a career out of.
However, as gaming became more popular, the '90s became the first decade when esports (which wasn’t a well-known term then) began to really take off, with companies such as Nintendo and Sega holding professional gaming tournaments. This is also when we began to see the money becoming a factor in professional gaming - people were no longer merely playing for kudos but for $15,000 jackpots.
It was from the noughties that we began seeing what we now know to be modern-day esports. As streaming platforms such as Twitch and YouTube took off, people began to show interest in not only playing videogames but watching them too. In addition, prize pools got eye-wateringly large. The Dota 2 tournament earlier this year had a prize pool of over $25 million, making it the largest in esports history, and the total prize pool for esports tournaments in 2017 was $112 million.
And this is only the start, as Newzoo predicts that global esports revenue will reach $906 million in 2018, with North America account for $345 million of the total and China for $164 million.
In addition, Newszoo’s report suggests this figure will grow to $1.4 billion by 2021. But how does the esports industry expect to achieve this growth and where does the UK fit in?
Gathering the Intel
Two of the UK’s major driving forces behind esports are Intel and ESL, who partnered up 12 years ago to create the Intel Extreme Masters, which is the longest running global pro gaming tour in the world.
The Intel Extreme Masters originally started with an attendance of 500 people in 2006, but by 2017 that attendance had grown to 173,000 people - a staggering 53% increase from the previous year. In addition, this year’s IEM had a viewership of 1.8 million in the UK.
“One of key things is supporting esports and helping esports grow and I think our partnership does that very well,” Intel’s UK gaming and esports lead Scott Gillingham told TechRadar. “It's our way of giving back to the community - by putting on big esports tournaments.”
"Being able to sponsor these big events and creating those events with ESL is something the community love, appreciate and get behind.”
However, Gillingham acknowledges the UK esports industry has a way to go to catch up with its US and Chinese cousins despite being the fifth largest gaming market in the world.
"You look at some of the top four - the US, Asia etc - they have very big game business but they have big esports leagues,” Gillingham explains. “I think a lot of that has been the investments into those leagues and maybe in the UK we've had that stigma about esports and it's kind of been a little bit behind because of that. But it's now growing.
“This year has been a big growth in esports. We've had ESL one - again partnered with Intel we brought that tournament with ESL to the UK. I think people are a bit dubious whether it was going to be a big tournament and the whole tournament sold out in 24 hours. It was the fastest selling tournament for ESL globally and over 24,000 people attended that event. So yes, it's a little bit behind compared to other countries but it is growing and we are seeing that develop.”
It’s all well and good to appeal to appeal to those who are already gamers and who understand the industry however, as esports grows, the gap between those who ‘get it’ and those who don’t arguably grows increasingly wider. That’s where influencers, or gaming personalities, play a major role.
“We have Sacriel, JackFrags and the TechChamp [among others],” Gillingham explains. “That's another route of getting a message out there and also showing people that gaming is fun.”
Growth spurt
So how do you bridge the gap and encourage young people to pursue a career in esports? “There's a lot of perception to it,” ESL COO Rob Black explains. “I think actually this year is probably a tipping point for us.”
ESL has been trying to do just that, working with Intel on a campaign called Memories which showcases videos on how the biggest names in esports got to be where they are now.
“Sujoy is on there and he was like the first pro gamer from the UK - that was in 2000,” Black tells TechRadar. “People don't really know that we've got a heritage in esports and I think it's important for us to acknowledge the fact that we have history there, and that we have a lot more talent and a lot more people in esports globally than is obvious.”
The Memories campaign is part of ESL and Intel’s goal to get more young people involved in esports and to understand the industry involves more roles than being a gamer. Alongside this, ESL UK ran a Future Generations competition at EGX 2018, which seen the company searching for the best young talent in esports commentating.
“The only way they can [progress] is if they're being given a platform,” ESL’s UK managing director James Dean explains. “You can't go from playing in a bedroom to playing on a stage. You have to progress so that's where the importance of grassroots is.”
“We've been working with universities in the UK to help students to understand that working in esports is way more than just being a player,” Black continues. “We have 40 people in ESL UK at the moment and we've got accountants who like gaming, a paralegal who likes gaming, so there's a lot there that's not just your standard run-of-the-mill 'I could be a player or a manager’.”
Grassroots is at the heart of sustaining a skyrocketing industry such as esports, especially given the industry is so new that it’s difficult to estimate where exactly it will go in the future. So how do you evaluate which steps to take?
“The community dictates that,” Black tells us. “In that regard, we will always follow what people want.”
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Things we are excited to see in Mate 20 launch in October
Apple released the iPhone XS last weekend with a price tag that can run as high as AED 6,000 (US$ 1,600) and as good of a phone as it is, you might want to wait some time before committing that much money. There are tons of new Android phones being announced in October from the likes of LG, Samsung, HMD and Huawei. And based on recent leaks, the Huawei Mate 20 is shaping up to be the phone to beat this year.
Where the iPhone XS and the Galaxy Note 9 were minor upgrades from last years models with not much in terms of innovation, the Huawei Mate 20 is looking to be brand new handsets with technologies that will power the next generation of smartphones.
Let’s take a look at some of the features that are expected on the Mate 20 series based on the recent leaks leading up to the launch in mid-October.
Design
According to a leak on Weibo, the Huawei Mate 20 series might feature a smooth and symmetrical body This source also suggests that the Huawei Mate 20 series features the world’s first design where the speaker and microphone are integrated into the USB Type-C port.
Other than that, some "official marketing pictures" have been picked up by WinFuture and show three color options, with black and blue finishes showing up alongside Huawei's stylish Twilight, two-tone finish.
There is a feature which is noticeably absent - a fingerprint scanner. This could indicate that the Huawei Mate 20 Pro could come with face recognition technology as its main biometric function, but according to the same source it will also feature an in-display fingerprint scanner.
Chipset
The Huawei Mate 20 Pro will pack the new Kirin 980 chipset which was the world’s first officially announced 7nm silicon and boast an octa-core setup. We’ve covered this new chipset from Huawei claims is 75% faster than its previous generation as far as the CPU is concerned and 46% faster when it comes to the GPU.
Besides being very speedy, power efficiency is supposedly 57% better on the processor and an extremely impressive 178% better on the the GPU. These advancements should make the Kirin 980 faster and a lot more efficient.
Camera
Huawei has continuously pushed the boundaries with camera technology on their smartphones. The Hauwei Mate 20 series is expected to continue with the three camera setup found on the Huawei P20 Pro released earlier this year. There are bound to be improvements which are most likely be on the software and AI side.
The latest leak suggests that the Mate 20 Pro could have the best camera on a smartphone with the highest DXO Mark score of 116. That's a full seven points higher than the previous top score of 109, achieved by the Huawei P20 Pro, but since the Mate 20 Pro is likely to have an upgraded version of that phone’s camera it’s believable.
Wireless Supercharging
One feature that has been lacking on Huawei phones is wireless charging and looks like Huawei is set to make a grand entry with that. An image posted on Weibo shows Huawei's wireless charger LZ80 with a 20W output.
To put things in perspective, Samsung's latest wireless charger has an output of 9W. Whilst Qi wireless charging standard only supports up to 15W, it is believed there will be some kind of custom chipset in Huawei devices that would allow it to take advantage of the charger’s full power. This could be built into the Kirin 980, meaning the Mate 20 will be able to use the full 20W, while other Qi compatible devices will only have access to 15W.
Huawei is expected to reveal the Mate 20 series on October 16th in London. TechRadar will be there to cover the event and report about any of the above and all other exciting announcements from the launch.
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Real Madrid vs Atletico Madrid live stream: how to watch the La Liga derby online
Real Madrid have a chance to avenge the 4-2 Super Cup defeat to local rivals Atletico Madrid last month – and you can live stream the latest Madrid derby simply by following the instructions in this guide.
Real have so far adapted pretty well to life after Ronaldo. Gareth Bale even commented that his teammates are now playing with more freedom without CR7, and the fine form of the Welshman and fellow forwards Benzema, Isco and Asensio suggests he may be right.
Under Diego Simeone, Atleti have been formidable at stifling this kind of attacking talent and keeping pace with their city foes, and they'll once again need to be at their organisational best in El Derbi. They also have plenty of threat to pose themselves, with Diego Costa up against Sergio Ramos sure to be an entertainingly physical battle at the Bernabeu.
The Madrid derby is always one of the highlights of the La Liga season so make sure you don't miss out on a live stream of Real Madrid vs Atletico Madrid tonight. Read on to find out how you watch wherever you are in the world.
Use a VPN to watch La Liga football from anywhere
If you're in a country that's not showing the El Derbi on TV, don't sweat. With a VPN service you can connect to channels from a country that will have the match. Follow the instructions below and live stream this La Liga clash wherever you are in the world.
How to stream Real Madrid vs Atletico Madrid live in the UK
How to watch Madrid vs Atleti: US live stream
How to watch Real Madrid vs Atletico Madrid: Canada live stream
How to watch Real vs Atletico Madrid: Australia live stream
Image courtesy of www.realmadrid.com
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