After shaking the market with their premium smartphones, OnePlus is now entering the smart TV space. Company’s founder and CEO, Pete Lau will be heading the smart TV division alongside the smartphone division.
OnePlus is now a five year old brand in the market, but they’ve only launched a series of mobile handsets and accessories. Now when OnePlus has developed brand identity and a loyal customer base, it’s the right time to make the most out of Pete Lau’s 20 years of experience in smartphone and Blu-ray player industries.
Business Insider reports that, “Lau wants to bring the best of all worlds. He envisions the TV as having seamless connectivity between your smartphone and TV, as well as the type of AI smarts and assistive functionality offered by devices like Amazon's Echo and Google's Home.”
When will it launch?
There is no hint about the features and technology that OnePlus is going to implement on their TV, all we know till now is that the TV will be smart and will most probably run on Android TV OS.
Lau hopes to launch their first smart TV in 2019. Right now, the TV division is still in its initial phase, but we might soon have more updates on the matter.
In his official statement, Lay says, “I dream about a time when technology is truly seamless, an effortless part of your life without being the focus. As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome,” said Pete Lau, OnePlus Founder and CEO. “We bring inherent advantages to the industry, and with this new division, we’re excited to explore the total connected user experience that can enhance everyday life.”
While there's still time for the TV, there are rumours that the company would launch the OnePlus 6T next month. Here's everything that we know about the OnePlus 6T.
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